 Photo by PhotoMIX Company For those of you who have subscribed to my YouTube channel, RockinWorks Creative or follow me on Instagram @therobinscene, you know how much I LOVE producing short videos! 🎥❤️ They are a joy to assemble. Also, video is a key asset in the world of content marketing and social media. According to the article “The social media video statistics marketers need to know for 2022” Sprout Social posted in January, over 50% of marketers say that video is vital in their social media strategies. I am constantly leveling up my video skills. For me, the most fun part of the creation process is editing. It's easier than you think to learn! There are loads of free or affordable tools out there to edit videos for social platforms, but my current favorite free tool is VN. Check out one of the many short videos I edited for Instagram using VN and you’ll get a taste of what this mighty app can do! Not tech-savvy? Don’t worry. I got you covered. Check out this handy-dandy VN tutorial from one of my favorite YouTubers, Justin Brown. It will give you the confidence to edit your smartphone clips into a masterpiece! Looking for an experienced SEO Writer who can help maximize your content strategy?
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 Photo by Roman Kraft on Unsplash Whether you're an SEO content writer, copywriter, journalist, or blogger: Looking for an experienced SEO Writer who can help maximize your content strategy?
 Photo by Firmbee.com (Pexels) Focusing on search intent is more than just about boosting your SEO. At the end of the day, it's about being of service, which means it's about caring. Caring about being the kind of organization or company that provides the BEST answers to the queries of your audience. Understanding search intent and caring about being of service gets people returning to your site. Caring about being of service is what helps you rise in the SERPs, build your authority, and lead to conversions. Understanding search intent is pivotal for your business. For a comprehensive overview of search intent and the different categories that you need to keep in mind when creating content for your audience segments, check out this post from the experts at SEMRush. How to Use Search Intent for Your Business Looking for an experienced SEO Writer who can help maximize your content strategy?
 Photo: RockinWorks Creative (aka Robin Rothstein) At the beginning of 2020, I took stock. Now -- I'm taking stock photography. And stock video. Thrillist just published a great service story about how to score a cheap ticket to some of the hottest Broadway shows over the cold winter. When you're at the Thrillist website, be sure to take a look at the SIX photo credit. 😊 And speaking of Broadway...check out my latest #shorts video clips at my YouTube channel RockinWorks Creative. I highlight how to enjoy a Broadway show and a delish meal in the Theatre District. More of these types of videos coming soon! #BroadwayIsOpen While at my YouTube channel, if you like the content, please do consider subscribing. I appreciate it! 🙏 Looking for a content creator who can write
-AND- shoot photos and video?  Gary Vaynerchuk responds to Robin Rothstein's question on his wildly popular show "Tea with GaryVee" I learned a new term today: kind candor. I thought it might be the same as constructive criticism, but I wasn't sure, so I posed that question in the chat during Gary Vaynerchuk's first "Tea With GaryVee" of 2022 (yay! it's back!) as he spoke about kind candor with his final guest. He stopped his interview momentarily to scoop out my question and discuss. He explained why there is indeed an important distinction. So, have YOU ever practiced kind candor? With people at work? With friends? With family? If so, how did you proceed? And, er…how did it go? 😬 You can watch Gary’s thoughtful response to my question in this short video clip below. 👇 (For the full AWESOME episode, visit Gary Vee on YouTube and check out "Tea with GaryVee is BACK for 2022! | Ep 58") 👇 Looking for a creator who loves to repurpose content as much as Gary Vee?👇
 In one of my previous posts, I talked about how important video has become in content marketing. This is super news for me because I'm a content writer who happens to LOVE to produce videos! I enjoy the process of coming up with original content that's not only fun for me to shoot and edit, but will also deliver value to the viewer. I've already produced various short video series featuring: In my newest short video series, ROCKIN' IN NYC, I take you on various excursions throughout New York City that are affordable, and that I also think you'd enjoy yourself. I try to pick activities that are not necessarily going to be on your radar that show how to experience New York City in ways that reveal the city's spontaneity and soul. Even though I'm a longtime New Yorker, you'll get to see me run into my share of obstacles. (Weekend MTA schedules anyone?) As a result, we all get to learn an important tip or two about navigating the city, as well as always being open to move to a Plan B, which can often be as good -- or even better -- than Plan A. My latest episode is below. I hope you enjoy it. Please consider liking the video and also subscribing to my YouTube channel, RockinWorks Creative. I'm looking to reach 150 subscribers by 12/31/21. 🙏 Will you help me get there? (Thanks in advance for liking and/or subscribing!)  Photo by Lukas from Pexels Looking for the latest analysis of foreclosure data in the United States? I'm your girl! Okay, so while foreclosure data probably doesn't give you tingles all over -- you should be excited about the data you have at your disposal that you can implement as part of your content marketing strategy. Forbes reported in 2020 that data and analytics have never been more important. This is because data will "drive the decisions we make." Not only does data drive your decisions, but it also drives the decisions of customers, investors and donors. And, according to a recent TechCrunch article, "one of the best ways you can create press-earning, data-focused content is by using existing data sets to tell a story." Entrepreneur further supports the importance of data, arguing it should be a key part of your strategy if you want to boost your brand authority and get the highest ROI out of your content marketing efforts, "the more data and statistics you have to support your content, the more trustworthy it becomes." So while foreclosure data may not be your thing -- the kind of data you can promote specific to your business should be your thing to maximize the power of your content marketing. But, if foreclosures, do happen to be your thing, then please, by all means, check out the monthly foreclosure report I wrote for my newest content marketing client, SoFi: Looking for a writer who can research, interpret, analyze and report on complex data?
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ROBIN'S NEWS & VIEWS!
Recent news and latest updates on my writing and artistic projects. Also check back here for occasional tips and observations on creative writing and theater! Archives
June 2022
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