ROBIN ROTHSTEIN SEO Writer and Creator
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​Hey! I've got some news for you ...

6/23/2022 0 Comments

An Awesome, Free Digital Tool to Level Up Your Video Content!

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Photo by PhotoMIX Company
For those of you who have subscribed to my YouTube channel, RockinWorks Creative or follow me on Instagram @therobinscene, you know how much I LOVE producing short videos! 🎥❤️

They are a joy to assemble. Also, video is a key asset in the world of content marketing and social media.

According to the article “The social media video statistics marketers need to know for 2022” Sprout Social posted in January, over 50% of marketers say that video is vital in their social media strategies.


I am constantly leveling up my video skills. For me, the most fun part of the creation process is editing. It's easier than you think to learn!

There are loads of free or affordable tools out there to edit videos for social platforms, but my current favorite free tool is VN.

Check out one of the many short videos I edited for Instagram using VN and you’ll get a taste of what this mighty app can do!

Not tech-savvy? Don’t worry. I got you covered.

Check out this handy-dandy VN tutorial from one of my favorite YouTubers, Justin Brown. It will give you the confidence to edit your smartphone clips into a masterpiece!


​Looking for an experienced SEO Writer who can help maximize your content strategy?
I WANT TO RAISE AWARENESS OF YOUR BRAND! -->
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6/16/2022 0 Comments

This is How to Craft an Amazing Headline

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Photo by Roman Kraft on Unsplash

Whether you're an SEO content writer, copywriter, journalist, or blogger:



Knowing how to write an optimal headline is key.



I don't know about you, but I aspire to craft lean, compelling headlines.



But it's not always easy. 



That's why I was super happy to discover this comprehensive overview from

Copyblogger on what to think about when writing headlines. I've already added the link

to Pocket so I have it at the ready whenever I need it.



You can look at it as either a “How To” or a refresher.



In other words, whatever your headline-writing skills are, it’s worth a read!




How to Write Headlines That Work



Looking for an experienced SEO Writer who can help maximize your content strategy?
shoot me an email! -->
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6/9/2022 0 Comments

Search Intent is About More Than Rising in SERPs

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Photo by Firmbee.com (Pexels)
Focusing on search intent is more than just about boosting your SEO.

At the end of the day, it's about being of service, which means it's about caring.

Caring about being the kind of organization or company that provides the BEST answers to the queries of your audience.

Understanding search intent and caring about being of service gets people returning to your site. Caring about being of service is what helps you rise in the SERPs, build your authority, and lead to conversions.

​Understanding search intent is pivotal for your business.


For a comprehensive overview of search intent and the different categories that you need to keep in mind when creating content for your audience segments, check out this post from the experts at SEMRush.

How to Use Search Intent for Your Business

Looking for an experienced SEO Writer who can help maximize your content strategy?
shoot me an email! -- >
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6/2/2022 0 Comments

Free SEO Tool Alert!

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Photo by Oleksandr Pidvalnyi (Pexels)

I love free digital tools. (And, really, who doesn’t?)

I’ve saved loads of links and love to share my findings.
 
SEO Site Checkup is a free tool I use from time to time to check the SEO health of my website.

It gives great info on what’s working, what’s meh, and what’s full-out broken.

When you have the time, run your site through a test to see what optimization improvements and repairs you need to make to help people find you or your business. 💪

Optimizing all aspects of your website should be an integral part of your SEO strategy. After all, what’s the point of great content if your technical SEO is keeping your site from standing out in SERPs? 👇

https://seositecheckup.com/

Looking for an experienced SEO Writer who loves content strategy?
SHOOT ME AN EMAIL! -->
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