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​Hey! I've got some news for you ...

6/23/2022 0 Comments

An Awesome, Free Digital Tool to Level Up Your Video Content!

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Photo by PhotoMIX Company
For those of you who have subscribed to my YouTube channel, RockinWorks Creative or follow me on Instagram @therobinscene, you know how much I LOVE producing short videos! 🎥❤️

They are a joy to assemble. Also, video is a key asset in the world of content marketing and social media.

According to the article “The social media video statistics marketers need to know for 2022” Sprout Social posted in January, over 50% of marketers say that video is vital in their social media strategies.


I am constantly leveling up my video skills. For me, the most fun part of the creation process is editing. It's easier than you think to learn!

There are loads of free or affordable tools out there to edit videos for social platforms, but my current favorite free tool is VN.

Check out one of the many short videos I edited for Instagram using VN and you’ll get a taste of what this mighty app can do!

Not tech-savvy? Don’t worry. I got you covered.

Check out this handy-dandy VN tutorial from one of my favorite YouTubers, Justin Brown. It will give you the confidence to edit your smartphone clips into a masterpiece!


​Looking for an experienced SEO Writer who can help maximize your content strategy?
I WANT TO RAISE AWARENESS OF YOUR BRAND! -->
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6/16/2022 0 Comments

This is How to Craft an Amazing Headline

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Photo by Roman Kraft on Unsplash

Whether you're an SEO content writer, copywriter, journalist, or blogger:



Knowing how to write an optimal headline is key.



I don't know about you, but I aspire to craft lean, compelling headlines.



But it's not always easy. 



That's why I was super happy to discover this comprehensive overview from

Copyblogger on what to think about when writing headlines. I've already added the link

to Pocket so I have it at the ready whenever I need it.



You can look at it as either a “How To” or a refresher.



In other words, whatever your headline-writing skills are, it’s worth a read!




How to Write Headlines That Work



Looking for an experienced SEO Writer who can help maximize your content strategy?
shoot me an email! -->
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6/9/2022 0 Comments

Search Intent is About More Than Rising in SERPs

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Photo by Firmbee.com (Pexels)
Focusing on search intent is more than just about boosting your SEO.

At the end of the day, it's about being of service, which means it's about caring.

Caring about being the kind of organization or company that provides the BEST answers to the queries of your audience.

Understanding search intent and caring about being of service gets people returning to your site. Caring about being of service is what helps you rise in the SERPs, build your authority, and lead to conversions.

​Understanding search intent is pivotal for your business.


For a comprehensive overview of search intent and the different categories that you need to keep in mind when creating content for your audience segments, check out this post from the experts at SEMRush.

How to Use Search Intent for Your Business

Looking for an experienced SEO Writer who can help maximize your content strategy?
shoot me an email! -- >
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6/2/2022 0 Comments

Free SEO Tool Alert!

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Photo by Oleksandr Pidvalnyi (Pexels)

I love free digital tools. (And, really, who doesn’t?)

I’ve saved loads of links and love to share my findings.
 
SEO Site Checkup is a free tool I use from time to time to check the SEO health of my website.

It gives great info on what’s working, what’s meh, and what’s full-out broken.

When you have the time, run your site through a test to see what optimization improvements and repairs you need to make to help people find you or your business. 💪

Optimizing all aspects of your website should be an integral part of your SEO strategy. After all, what’s the point of great content if your technical SEO is keeping your site from standing out in SERPs? 👇

https://seositecheckup.com/

Looking for an experienced SEO Writer who loves content strategy?
SHOOT ME AN EMAIL! -->
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2/18/2022 0 Comments

How Manhattan Borough President Mark Levine Plans to Support Performing Arts in NYC

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Wondering how the new Manhattan Borough President Mark Levine plans to support the city’s performing arts sector as we move forward?
​
I was too…

So I asked him.

Click below for Borough President Levine’s response.👇

Looking for a skilled writer and creator who knows how to
​repurpose and maximize content across media and social?
HIRE ME!
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1/28/2022 0 Comments

Taking Stock...Photography and Video

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Photo: RockinWorks Creative (aka Robin Rothstein)
At the beginning of 2020, I took stock.

Now -- I'm taking stock photography. And stock video.


Thrillist just published a great service story about how to score a cheap ticket to some of the hottest Broadway shows over the cold winter.

When you're at the Thrillist website, be sure to take a look at the SIX photo credit. 😊

And speaking of Broadway...check out my latest #shorts video clips at my YouTube channel RockinWorks Creative. I highlight how to enjoy a Broadway show and a delish meal in the Theatre District. More of these types of videos coming soon! #BroadwayIsOpen

While at my YouTube channel, if you like the content, please do consider subscribing. I appreciate it! 🙏
Looking for a content creator who can write
-AND-
shoot photos and video?
HIRE ME >
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1/20/2022 1 Comment

Gary Vee Explains: Kind candor vs. constructive criticism

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Gary Vaynerchuk responds to Robin Rothstein's question on his wildly popular show "Tea with GaryVee"
I learned a new term today: kind candor.

I thought it might be the same as constructive criticism, but I wasn't sure, so I posed that question in the chat during Gary Vaynerchuk's first "Tea With GaryVee" of 2022 (yay! it's back!) as he spoke about kind candor with his final guest.

He stopped his interview momentarily to scoop out my question and discuss. He explained why there is indeed an important distinction.

So, have YOU ever practiced kind candor?

With people at work? With friends? With family?

If so, how did you proceed?

And, er…how did it go? 😬

You can watch Gary’s thoughtful response to my question in this short video clip below. 👇

(For the full AWESOME episode, visit Gary Vee on YouTube and check out "Tea with GaryVee is BACK for 2022! | Ep 58")
 👇 Looking for a creator who loves to repurpose content as much as Gary Vee?👇
EMAIL ME AND LET'S CO-CREATE!
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1/1/2022 0 Comments

New Years Resolution for 2022: I Resolve to Think Small

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The mantra of many coaches, mentors, teachers, and self-help gurus is to "think big." Have big dreams. Have big goals. Have big ideas.

I'm not against this. It's natural to want to work towards a bigger goal. But I am now of the mind that once you land on whatever that goal is, it's good to set it aside and just kind of check in on it every once in a while to consider how you're feeling about it.

Has anything changed?

  • Does the original goal have the same appeal? (It's okay if it doesn't.)
  • If you reach this goal, will your life really feel different? And in the way that you imagined?
  • Have the changes in the world changed your goal? (That's okay, too.)

​For me, the end goal, whatever it is, has become far less important than it used to be. Given how the world -- or God, or the universe, or whatever -- clearly has other plans for how things are going to go, better to instead view big goals as placeholders, giving myself permission to make adjustments to my goals as I navigate life's twists and turns.

In the meantime, it's going to be the small steps, the small actions taken every day that bring a sense of purpose, adventure, and mystery. 

And, maybe, they will also happen bring me to an ultimate goal.

So, in 2022, I resolve to think small. To take one small, meaningful action every day that feels good. The options for small actions are simple and endless...

  • To find the value in a mundane task
  • To take a walk
  • To take a bike ride
  • To do some yoga and/or meditation
  • To make a repair
  • To declutter a small area
  • To try something new 
  • To do something from the past
  • To choose curiosity over fear

And I resolve to reflect on these small actions, both in the moment and down the road, to assess how all of these steps add up in their own circuitous way. To acknowledge the growth.

Small is the new big for me. Will it be the same for you, too?

​💚Wishing you many small, fulfilling thoughts and actions in 2022 and beyond.💚
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12/5/2021 0 Comments

Ten-Minute Play GRASSROOTS Published in Best of 2021

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Getting published never gets old.

I hugged the USPS box for five minutes before I opened it up!

Excited to announce that my ten-minute play GRASSROOTS is included in The Best Ten-Minute Plays 2021 published by Smith & Kraus. 

Very, VERY special thanks to Metropolitan Playhouse and Producing Artistic Director Alex Roe for producing GRASSROOTS (during the height of the pandemic, no less!), which made the publication of the play possible.

Looking for a little inspiration on how to write your own ten-minute play? Check out my Entertaining Insights podcast interview with Dr. Nancy Berk where I discuss the benefits of writing short plays and steps you can take to get that idea out on to the page and on to the stage!
robin-rothstein-playwright-broadway-insider-podcast-interview

Looking for a proven script writer to repurpose your written content to video?
EMAIL ME AND LET'S HAVE A DIALOGUE!
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11/13/2021 0 Comments

ROCKIN' IN NYC: New Video Series from RockinWorks Creative

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In one of my previous posts, I talked about how important video has become in content marketing.

This is super news for me because I'm a content writer who happens to LOVE to produce videos! I enjoy the process of coming up with original content that's not only fun for me to shoot and edit, but will also deliver value to the viewer.

I've already produced various short video series featuring:

  • Bike rides in lower Manhattan
  • Quirky short interviews with cool performing arts people

In my newest short video series, ROCKIN' IN NYC, I take you on various excursions throughout New York City that are affordable, and that I also think you'd enjoy yourself.

I try to pick activities that are not necessarily going to be on your radar that show how to experience New York City in ways that reveal the city's spontaneity and soul. 

Even though I'm a longtime New Yorker, you'll get to see me run into my share of obstacles. (Weekend MTA schedules anyone?) As a result, we all get to learn an important tip or two about navigating the city, as well as always being open to move to a Plan B, which can often be as good -- or even better -- than Plan A.

My latest episode is below. I hope you enjoy it.

​Please consider liking the video and also subscribing to my YouTube channel, RockinWorks Creative.

I'm looking to reach 150 subscribers by 12/31/21.

🙏 Will you help me get there? (Thanks in advance for liking and/or subscribing!)

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