Focusing on search intent is more than just about boosting your SEO.
At the end of the day, it's about being of service, which means it's about caring.
Caring about being the kind of organization or company that provides the BEST answers to the queries of your audience.
Understanding search intent and caring about being of service gets people returning to your site. Caring about being of service is what helps you rise in the SERPs, build your authority, and lead to conversions.
Understanding search intent is pivotal for your business.
For a comprehensive overview of search intent and the different categories that you need to keep in mind when creating content for your audience segments, check out this post from the experts at SEMRush.
How to Use Search Intent for Your Business
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