I love free digital tools. (And, really, who doesn’t?)

I’ve saved loads of links and love to share my findings.
 
SEO Site Checkup is a free tool I use from time to time to check the SEO health of my website.

It gives great info on what’s working, what’s meh, and what’s full-out broken.

When you have the time, run your site through a test to see what optimization improvements and repairs you need to make to help people find you or your business. 💪

Optimizing all aspects of your website should be an integral part of your SEO strategy. After all, what’s the point of great content if your technical SEO is keeping your site from standing out in SERPs? 👇

https://seositecheckup.com/

Wondering how the new Manhattan Borough President Mark Levine plans to support the city’s performing arts sector as we move forward?
​
I was too…

So I asked him.

Click below for Borough President Levine’s response.👇

At the beginning of 2020, I took stock.

Now -- I'm taking stock photography. And stock video.

Thrillist just published a great service story about how to score a cheap ticket to some of the hottest Broadway shows over the cold winter.

When you're at the Thrillist website, be sure to take a look at the SIX photo credit. 😊

And speaking of Broadway...check out my latest #shorts video clips at my YouTube channel RockinWorks Creative. I highlight how to enjoy a Broadway show and a delish meal in the Theatre District. More of these types of videos coming soon! #BroadwayIsOpen

While at my YouTube channel, if you like the content, please do consider subscribing. I appreciate it! 🙏

The mantra of many coaches, mentors, teachers, and self-help gurus is to "think big." Have big dreams. Have big goals. Have big ideas.

I'm not against this. It's natural to want to work towards a bigger goal. But I am now of the mind that once you land on whatever that goal is, it's good to set it aside and just kind of check in on it every once in a while to consider how you're feeling about it.

Has anything changed?

• Does the original goal have the same appeal? (It's okay if it doesn't.)
• If you reach this goal, will your life really feel different? And in the way that you imagined?
• Have the changes in the world changed your goal? (That's okay, too.)

​For me, the end goal, whatever it is, has become far less important than it used to be. Given how the world -- or God, or the universe, or whatever -- clearly has other plans for how things are going to go, better to instead view big goals as placeholders, giving myself permission to make adjustments to my goals as I navigate life's twists and turns.

In the meantime, it's going to be the small steps, the small actions taken every day that bring a sense of purpose, adventure, and mystery. 

And, maybe, they will also happen bring me to an ultimate goal.

So, in 2022, I resolve to think small. To take one small, meaningful action every day that feels good. The options for small actions are simple and endless...

• To find the value in a mundane task
• To take a walk
• To take a bike ride
• To do some yoga and/or meditation
• To make a repair
• To declutter a small area
• To try something new 
• To do something from the past
• To choose curiosity over fear

And I resolve to reflect on these small actions, both in the moment and down the road, to assess how all of these steps add up in their own circuitous way. To acknowledge the growth.

Small is the new big for me. Will it be the same for you, too?

​💚Wishing you many small, fulfilling thoughts and actions in 2022 and beyond.💚

In one of my previous posts, I talked about how important video has become in content marketing.

This is super news for me because I'm a content writer who happens to LOVE to produce videos! I enjoy the process of coming up with original content that's not only fun for me to shoot and edit, but will also deliver value to the viewer.

I've already produced various short video series featuring:

• Bike rides in lower Manhattan
• Quirky short interviews with cool performing arts people

In my newest short video series, ROCKIN' IN NYC, I take you on various excursions throughout New York City that are affordable, and that I also think you'd enjoy yourself.

I try to pick activities that are not necessarily going to be on your radar that show how to experience New York City in ways that reveal the city's spontaneity and soul. 

Even though I'm a longtime New Yorker, you'll get to see me run into my share of obstacles. (Weekend MTA schedules anyone?) As a result, we all get to learn an important tip or two about navigating the city, as well as always being open to move to a Plan B, which can often be as good -- or even better -- than Plan A.

My latest episode is below. I hope you enjoy it.

​Please consider liking the video and also subscribing to my YouTube channel, RockinWorks Creative.

I'm looking to reach 150 subscribers by 12/31/21.

🙏 Will you help me get there? (Thanks in advance for liking and/or subscribing!)

Looking for the latest analysis of foreclosure data in the United States?

I'm your girl!

Okay, so while foreclosure data probably doesn't give you tingles all over -- you should be excited about the data you have at your disposal that you can implement as part of your content marketing strategy.

Forbes reported in 2020 that data and analytics have never been more important. This is because data will "drive the decisions we make."

Not only does data drive your decisions, but it also drives the decisions of customers, investors and donors.

And, according to a recent TechCrunch article, "one of the best ways you can create press-earning, data-focused content is by using existing data sets to tell a story."

​Entrepreneur further supports the importance of data, arguing it should be a key part of your strategy if you want to boost your brand authority and get the highest ROI out of your content marketing efforts, "the more data and statistics you have to support your content, the more trustworthy it becomes." 

So while foreclosure data may not be your thing -- the kind of data you can promote specific to your business should be your thing to maximize the power of your content marketing.

But, if foreclosures, do happen to be your thing, then please, by all means, check out the monthly foreclosure report I wrote for my newest content marketing client, SoFi: